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At Ad Astra Marketing, we help small businesses to gain access to cutting-edge marketing, technologies, and strategies traditionally reserved for multi-million dollar marketing budgets. After all, all great companies started small.

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Search engine optimization

What is SEO?

he practice of improving a website's ability to be found online, which helps the quantity and the quality of traffic to a website through organic search results.

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

“Why do I need SEO?”

Every search engine's primary goal is to deliver relevant information to end-users first. If you're not one of the first results on a search, you're losing traffic to your competition. An effective SEO strategy can help influence search engine ranking.

  • 21% are missing website URLs
  • 39% have the wrong location address
  • 44% of businesses have the incorrect name in their Google listings

How is it Performed?

There are two ways in which advanced SEO is performed on yan website:

  • On-Page SEO

    On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

    On-page refers to both the content and HTML source code of a page that can be optimized. It involves aligning page-specific elements like title tags, headings, and content with keywords.

  • Off-Page SEO

    Off-page SEO refers to anything done outside of a website with the potential to affect search engine rankings.

    Optimizing a site for off-page SEO means it has to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance.