About Us

At Ad Astra Marketing, we help small businesses to gain access to cutting-edge marketing, technologies, and strategies traditionally reserved for multi-million dollar marketing budgets. After all, all great companies started small.

Learn More

Service Detail

What is the American with Disabilities Act (ADA)?

ADA Website Compliance is the easiest and fastest way for small businesses to make their website accessible to people with disabilities.

The ADA, which was passed in 1990, prohibits discrimination against those with disabilities, ensuring they have the same rights and opportunities as those without.

The act covers all sectors, from jobs and schools to transportation and public/private places open to the public.

How does ADA apply online?

In 2010, the U.S. Department of Justice passed the ADA Standards for Accessible Design, mandating all electronic and information technology, like websites, be accessible to those with disabilities, like vision impairment and hearing loss.

  • Access to a $490 billion market; The total disposable income for U.S. adults with disabilities is about $490 billion, which is comparable to other significant market segments.
  • Up to $5,000* tax credit annually. Eligible small businesses must have... $1 million or less in gross receipts for the preceding tax year -or- 30 or fewer full-time employees during the preceding tax year.
  • Tax credit is available to "eligible small businesses" in the amount of 50% of "eligible access expenditures" that exceed $250 but do not exceed $10,250 for a taxable year.

Business FAQs


  • Why is the ADA important?

    66% of the top 500 online retailers have faced an ADA Web accessibility lawsuit since 2017. About 40% have faced more than 1 lawsuit.

    89% of all websites worldwide are inaccessible.

  • What websites must be ADA compliant?

    Technically speaking, accessibility requirements only extend to websites that affect interstate commerce.

    The exact phrasing used in Title III of the Americans with Disabilities Act states: “the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation.”

    However, as the goal is to avoid a long, drawn-out, and technical legal battle, it's best to make a website accessible as soon as possible.

  • What does an ADA-compliant website look like, exactly?

    Short Answer:

    No clear ADA guidelines... Yet There are no clear ADA regulations that spell out exactly what compliant web content is, but businesses that fall under ADA Title I or ADA Title III are required to develop a website that offers "reasonable accessibility" to people with disabilities.